![]() The public transportation system (city bus service) has been started in 2014 which is not sufficient to cope with the growing travel demand of Morbi. There is remarkable rate of migration due to its industrial development. It has also some other industrial development like manufacturing of wall clock, CFL bulbs and electric bikes which generates employment opportunities. Morbi is ceramic hub of India which contributes more than 70% of the total ceramic production of India. The study has been carried out for Morbi (a medium town II) of Saurashtra region of Gujarat having population of 1.94 lakh. Travel demand management is crucial part of transportation planning which depends on the socio-economic parameters of that area. Many urban cities and towns of India are facing transportation problems due to increased rate of urbanization, urban sprawl and tremendous increase in travel demand. Transportation planning is the process of defining future policies, goals, investments and design to prepare for future needs. ![]()
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